Some tips of Bob Ciasulli’s for Getting Better Millage and Using Less Fuel

Don’t drive aggressively. Accelerating, braking quickly, or speeding will waste gas. In fact, aggressive driving can lower your gas mileage by 33 percent! Plus, think how much safer you and your family will be when you are not speeding! Try getting into the habit of using the cruise control to avoid speeding and keep a steady rate. When you are waiting for something, turn off your engine and don’t idle. Your car isn’t going anywhere and you are wasting gas when you are idling. Another simple tip is to take all the extra junk out of your car and reduce weight. An extra 100 pounds in your vehicle could reduce your MPG by up to 2 percent.

Maintain it carefully. Your car will get better fuel efficiency if you give it the best grade of gasoline, regularly tune up your engine (you may save as much as 40 percent on fuel this way!) keep your tires properly inflated, replace clogged air filters and use the recommended grade of oil for your car. Even washing your car can cut down on drag. This is just common sense, and something every car owner should strive for regardless of gas consumption savings.

Another obvious tip is to plan your trips so that you do all your errands at once, saving distance traveled, and keeping your engine warm so that it runs more efficiently. Also try to car pool so that you use one vehicle and save on gas.

Finally, I recommend looking at purchasing a more fuel efficient car for your needs. According to www.fuelecconomy.gov “The difference between a car that gets 20 MPG and one that gets 30 MPG amounts to $610 per year (assuming 15,000 miles of driving annually and a fuel cost of $2.44). That's $3,050 extra in fuel costs over five years!” By the way, you can come visit any of my car dealerships for help selecting the perfect fuel-efficient vehicle for your needs.

Bob Ciasulli's Idea to Serve The Customer

Let’s appreciate everyone in our lives, our families and loved ones, our friends who help us through the ups and downs of daily life and our customers who make all of our jobs possible. The products we sell can be purchased and serviced at any of our competing dealerships. So whether it’s sales or service we have to sell ourselves. Please help our customers in order to help ourselves. We have heard throughout our lives that “the family that prays together stays together”. It’s a very competitive world with many dealers offering the same products. If a consumer is looking to purchase or service a car, there is no greater advertising than to have them LIKE our dealerships and be comfortable with our people. It is a wonderful goal to set for our personal lives in the coming year. Also, it leads me to believe that a good business motto for the New Year should be “the auto group that works together is successful together”. I think we can only achieve greater success if each and every person in every department in the dealership works together harmoniously. I know with your cooperation we can realize all our goals. Bob Ciasulli Reflects on The Importance of Customer Service for Auto Dealerships in Tough Economic Times
Customer service, it’s on every auto dealer’s mind. Please remember that everyone a customer sees in our dealerships forms an impression in the customer’s mind…the receptionist, office personnel, parking lot attendant, service advisor, sales personnel and managers. An honest smile and a feeling of concern for the customer is what we must project. Bob Ciasulli Owns and operates several auto dealerships in the northern New Jersey and New York City area.

Bob Ciasulli's Focus On Importance Of Customer Service

Bob Ciasulli Reflects on the Importance of Customer Service for Auto Dealerships in Tough Economic Times

Customer service, it’s on each auto dealer’s brain. We’ve talked about the worth of surprising customer service and how it converts into real dollars in all of our pockets. Let’s return to how essential it is to handle every person who walk through the doors of our dealership in the most specialized and civil manner.

Next to buying a home, buying a new or used vehicle is the biggest purchase anyone will make in their lifetime. Yet, if we were to videotape our interaction with a lot of our customers you would think that this person was coming in to buy a TV at a local discount store. Wrong way to treat someone who will probably be expenses somewhere between,$10,000 to $40,000 on average. Think back to the last time you went to an upscale restaurant to have dinner. Let’s say for two people you were going to spend about $100. Now if it were an outstanding restaurant you would have been greeted in a very friendly manner by the maitre d’, thanking you for coming in. When the waiter took your order and throughout the meal, you noticed how professional everyone was and how responsive he or she was to your needs. Now remember, you’re only spending about $100 for dinner. Now fast-forward to how most people are treated at an auto dealership. The person buying a vehicle is spending 100 - 400 times more money than the $100 spent at a restaurant. Are they getting that much more in service? I would settle for equal conduct. That would convince me. Focus on how much the customer may spend at your dealership and treat everyone whether they purchase or not, with the utmost respect and courtesy. It makes good dollars and sense.

Memorize that everyone a customer sees in our dealerships forms an impression in the customer’s mind…the receptionist, office personnel, parking lot attendant, service advisor, sales personnel and managers. An honest smile and a feeling of concern for the customer is what we must project. The products we sell can be purchased and serviced at any of our competing dealerships. So whether it’s sales or service we have to sell ourselves. Please help our customers in order to help ourselves. Need I say more?