Bob Ciasulli: How Better Customers Service Helps To Grow The Business

Bob Ciasulli Reflects on the Importance of Customer Service for Auto Dealerships in Tough Economic TimesCustomer service, it’s on each auto dealer’s brain. We’ve talked about the worth of surprising customer service and how it converts into real dollars in all of our pockets. Let’s return to how essential it is to handle every person who walk through the doors of our dealership in the most specialized and civil manner.

Next to buying a home, buying a new or used vehicle is the biggest purchase anyone will make in their lifetime. Yet, if we were to videotape our interaction with a lot of our customers you would think that this person was coming in to buy a TV at a local discount store. Wrong way to treat someone who will probably be expenses somewhere between,$10,000 to $40,000 on average. Think back to the last time you went to an upscale restaurant to have dinner. Let’s say for two people you were going to spend about $100. Now if it were an outstanding restaurant you would have been greeted in a very friendly manner by the maitre d’, thanking you for coming in. When the waiter took your order and throughout the meal, you noticed how professional everyone was and how responsive he or she was to your needs. Now remember, you’re only spending about $100 for dinner. Now fast-forward to how most people are treated at an auto dealership. The person buying a vehicle is spending 100 - 400 times more money than the $100 spent at a restaurant. Are they getting that much more in service? I would settle for equal conduct. That would convince me. Focus on how much the customer may spend at your dealership and treat everyone whether they purchase or not, with the utmost respect and courtesy. It makes good dollars and sense.

Memorize that everyone a customer sees in our dealerships forms an impression in the customer’s mind…the receptionist, office personnel, parking lot attendant, service advisor, sales personnel and managers. An honest smile and a feeling of concern for the customer is what we must project. The products we sell can be purchased and serviced at any of our competing dealerships. So whether it’s sales or service we have to sell ourselves. Please help our customers in order to help ourselves. Need I say more?

Suggestion of Bob Ciasulli for Getting the Best Car Loan

To get the best car financing terms you will just need to research and shop around to compare the policies and rates. Use free personal finance software to calculate how much you need to pay for the loan over time, or ask your car dealer for help in determining how much of a loan you can afford.

Many of you may already know that my name is Bob Ciasulli and I own several auto dealerships in the Northern New Jersey area. For that reason, I’ve experienced my share of car loan applications. I’d like to impart a few tips I’ve garnered from the experience.

The “Cash for Clunkers” program brought people back into car dealerships in the last few months, but it is still difficult to afford a new car in this economy. Most people would rather save money than spend thousands of dollars to buy a new car. If that is the case for you, perhaps you should consider auto financing. You can get an auto loan from a bank, car dealer, credit union, and even online.

Since there are a lot of options for car financing, it is very important for you to research your options. Here are some useful tips on how to get the best car finance terms for your new vehicle:

• Always answer application questions honestly because your references will be checked.
• Do not apply for car financing unless you need to. If you can manage to pay for your car, that is the best option.
• Make sure you have the income to pay the interest rates monthly.
• Shop around and compare car finance term sources. Make sure to get the best deal you can from a trusted provider. If you are buying a second hand car, try to negotiate with the auto dealer for a good rate.
• Try to get the shortest term loan because you will pay less interest, and because your car looses value as soon as you drive it off the lot, so you can not look at this type of loan the same way you would a mortgage.
• The number of months that you can finance your automobile is determined by its age. Used cars usually are given shorter loan terms than new vehicles
• Improve your praise. People with good credit can get better loans because they are less likely to default on the loan.

Bob Ciasulli Suggest There is Hope in The Future of The Auto Industry Even Through Tough Economic Times

Bob Ciasulli’s work beliefs were ingrained in the 1950’s when he started out in his father’s service station pumping gas, changing tires, doing minor repairs and pursuing an concentration in auto racing. When he was eighteen he purchased his own Exxon station and was the youngest owner/operator in the country. Over the years, the Bob Ciasulli Auto Group has grown adding several dealerships and locations. Ciasulli’s dedicated towards the business and reputation of success. Bob Ciasulli was selected to be one of the primary dealers in the country for the introduction of the Lexus, Acura and Hyundai franchises adding them to his family of dealerships which included Honda and Toyota among others. The Bob Ciasulli Auto Group has grown with one common motto “We turn customers into friends” and one strategy for success “Service, Reliability and Quality”. The Auto Group has also sponsored many 5K runs and golf tournaments for donations. Ciasulli’s particular interest in the welfare of children and their families has led him to support.

Bob Ciasulli : Suggests Hope for Auto Dealerships

There is hope during this economic slump. Bob Ciasulli, owner of several auto dealerships in the New Jersey and New York City area, sees a light in these dark financial times. In today’s business environment, one needs a positive outlook. Bob Ciasulli projects that enthusiasm across his auto dealerships. Easing in gasoline prices and emerging signs of improvement in the economy have injected the hope that the industry is near the bottom of its downturn. Consumer credit and financing are still the major hurtles, but Bob Ciasulli has seen improvements in these areas as well. Financing is available for new and used cars and Bob Ciasulli suggests that your dealership can help you find the right options that meet your needs.
Bob Ciasulli suggests that auto dealerships market strongly through this rocky economy with plans to come out on top. Also the basics of good business like providing reliable sales and services will put a dealership on top every time. Bob Ciasulli suggests never letting the down side of business affect your business standards because consumers always expect good service.
A good practice for an auto dealership is to that take an active role in the local community. Bob Ciasulli suggests that giving back to the community will build relationships that will turn into friendships. If you give to your community the community will give back to you.
The auto industry is going through times that they haven’t seen in decades. Changes will happen and will have to happen along the way. If auto dealerships have hope for the future they will do what they can to survive. Bob Ciasulli suggests planning for the future and your dealership will see brighter times ahead.

Bob Ciasulli : Succeeding As An Auto Dealership

I came across a video of an employee meeting. Trust me, that video could be played today and everything that was said is as relevant now as it was then. And it frequently addressed customer pleasure. I know I am always preaching about customer satisfaction and I probably always will. Customer happiness is the credo of all trade businesses, but we can use this credo in our individual lives as well. It goes back to what my grandmother Susie told me and what your parents and grandparents told you “Treat everyone as you would like to be treated yourself”. These truly are words to live by. Let’s appreciate everyone in our lives, our families and loved ones, our friends who help us through the ups and downs of daily life and our customers who make all of our jobs possible. We have heard during our lives that “the family that prays together stays together”. It is a wonderful goal to set for our personal lives in the coming year. Also, it leads me to believe that a good business motto for the New Year should be “the auto group that works collectively is successful collectively”. I think we can only achieve greater success if each and every person in every department in the dealership works collectively harmoniously. I know with your cooperation we can realize all our goals.

Bob Ciasulli : Extending the Life of Your Car

I’m Bob Ciasulli and I own several car dealerships in northern New Jersey. I know how significant buying a car can be for most people. Buying a car usually involves years of car payments, and it is only natural that as a new car owner you will want to protect your investment and extent the life of your car.

My first tip to extend your car’s life involves the proper care giver. Since most people don’t have the time or knowledge to maintain their own vehicles, it makes sense to look for a mechanic you trust. I may be a bit biased, but I do feel that the best place to have work done on a new vehicle (especially one still under warranty) is at the dealership. If a dealership is not an option, look for a reputable mechanic that works on the type of car you own and check his references with his clients and other people you trust.

Once you find that mechanic, the best thing you can do is have your car serviced by him on a routine basis. All car manufacturers have a schedule of recommended service for each vehicle they sell. Follow this schedule.

My second tip is to keep your car nicely tuned and toned by following your car’s maintenance schedule. For instance, make sure you regularly change your oil, tires, brakes, filters, spark plugs and fluids. Regular maintenance to your car can prevent most major wear and tear problems, saving you money. Some other things to do regularly are: rotate tires and keep them properly inflated, and make sure your front end is aligned properly.

You can get the specific manual for your car from your local auto parts dealer, and this manual will have complete maintenance for your car. Sometimes you can even do your own maintenance work, but whether you do it yourself or let your mechanic do the work, make sure you stay on your vehicle’s maintenance schedule.

My third tip is to use common sense. If you hear, see or smell something unusual while driving, get your car checked out. The sooner a mechanic diagnosis and fixes your problem the less money you will ultimately spend to fix your car. Accelerate slowly both to save gas and preserve the life of your car. Use your parking brake to take stress off your automatic transmission, and finally wash your car and keep it neat and clean. If possible park your car in a garage or under some kind of roof. If that is not possible, buy a water repellent cover and use it even on sunny days. Paint on vehicles becomes damaged when it is left out in the sun every day. If you take care of your car, it will last much longer than you ever expected.